Privacy Policy

1. Introduction

LIIFE CALLING ("we", "us", or "our") operates the website at www.liifecalling.org. This Privacy Policy explains how we collect, use, store, and share your personal information when you use our Platform, in accordance with India's Digital Personal Data Protection Act 2023 (DPDP Act) and other applicable laws.

2. Information We Collect

We may collect the following categories of personal data:

• Account information: name, email address, phone number, and professional details provided during registration.
• Profile data: your Digital Masterpiece profile content, including skills, achievements, and community contributions.
• Usage data: pages visited, features used, click patterns, and session duration (via analytics tools).
• Communication data: messages sent through contact forms or support channels.
• Device data: IP address, browser type, operating system, and device identifiers.
• Cookie data: see Section 5 below.

3. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve the Platform and its features.
• Manage your membership, profile, and community access.
• Send transactional communications (account verification, event reminders).
• Send marketing communications where you have given explicit consent.
• Analyse usage patterns to improve user experience and content.
• Comply with legal obligations and enforce our Terms of Service.

4. Legal Basis for Processing

Under the DPDP Act 2023, we process your personal data based on your free, specific, informed, and unambiguous consent. You may withdraw consent at any time by contacting us at connect@liifecalling.org. Withdrawal does not affect processing carried out before withdrawal.

5. Cookies & Tracking

We use the following types of cookies on the Platform:

• Essential cookies: Required for the Platform to function (session management, authentication). Cannot be disabled.
• Analytics cookies: Used via Google Analytics to understand how visitors interact with the Platform. Only set after you accept cookies.
• Preference cookies: Remember your settings (e.g., light/dark mode).

You can manage cookie preferences using our cookie consent banner. Declining analytics cookies will not affect your ability to use the Platform.

6. Third-Party Services

We use the following third-party services that may process your data:

• Sanity CMS — for content management (blog, journal posts).
• Google Analytics — for site usage analytics (only with cookie consent).
• Vercel — for hosting, deployment, and performance monitoring.

Each of these providers has their own privacy policy. We recommend reviewing them if you have concerns about their data practices.

7. Data Retention

We retain personal data for as long as your account is active or as needed to provide services. If you request account deletion, we will erase your personal data within 30 days, except where retention is required by law.

8. Your Rights

Under the DPDP Act 2023, you have the right to:

• Access a summary of the personal data we hold about you.
• Correct inaccurate or incomplete personal data.
• Erase your personal data (right to be forgotten).
• Withdraw consent for data processing at any time.
• Nominate a person to exercise your rights on your behalf.
• File a complaint with the Data Protection Board of India.

To exercise any of these rights, contact us at connect@liifecalling.org. We will respond within 30 days.

9. Data Security

We implement industry-standard security measures including HTTPS encryption, secure hosting via Vercel, and access controls to protect your personal data. However, no method of transmission over the internet is 100% secure.

10. Children's Privacy

The Platform is not directed at individuals under 18 years of age. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us immediately.

11. Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated date. We encourage you to review this policy regularly.

12. Contact Us

For privacy-related questions or to exercise your rights, please contact our Data Protection contact at connect@liifecalling.org.